That will likely be an area of contention for publishers, who would probably prefer that the reduced App Store commission didn’t come with strings attached. However, the program also serves as a way to push news organizations to continue to participate in the Apple News ecosystem, as it will make more financial sense to do so across their broader business. That means they won’t have to do any additional work beyond what they’re already doing in order to transition over to the reduced commission for their apps. While there is some initial work involved in establishing the publisher’s connection to Apple News, it’s worth noting that most major publishers already participate on Apple’s platform. On the App Store, the partner app qualifying for the 15% commission must be used to deliver “original, professionally authored” news content, and they must offer their auto-renewable subscriptions using Apple’s in-app purchase system. Meanwhile, for publishers headquartered outside one of the four existing Apple News markets - the U.S., U.K., Australia or Canada - they can instead satisfy the program’s obligations by providing Apple with an RSS feed. For WordPress and other popular CMS’s, there are also plugins available to make this process easier. Typically, this involves a bit of setup to translate news articles from a publisher’s website or from their CMS (content management system) to the supported JSON format. The latter is the JavaScript Object Notation (JSON) format that’s used to create articles for Apple News which are optimized for Mac, iPhone and other Apple mobile devices. To qualify, the news publisher must maintain a presence on Apple News and they have to provide their content in the Apple News Format (ANF). There are a few caveats to this condition, and they benefit Apple.
But the new Apple News Partner Program, announced today, will now make 15% the commission rate for participants starting on day one. Typically, Apple’s model for subscription-based apps involves a standard 30% commission during their first year on the App Store, which then drops to 15% in year two. Apple today is launching a new program that will allow subscription news organizations that participate in the Apple News app and meet certain requirements to lower their commission rate to 15% on qualifying in-app purchases taking place inside their apps on the App Store.
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